Opticana - 100 false url's

A nice campaign from Israel, the '100 false url's' campaign by optician Opticana plays on the user making mistakes while surfing the net, and capitalises on targeting them while they are quite possibly most likely to act upon the message. As the campaign title suggests 100 mistyped url's have been created such as NSN, instead of MSN, producing a microsite for the false url entered, with a message suggesting to the user that perhaps it's time to get new glasses (shown below).


Pic - '100 false url's' http://www.nsn.co.il (instead of MSN)

A simple but very tongue in cheek way of reaching the target audience, which is hopefully received in the way intended.