Thomson Local shout about Nectar scheme

Back in Jan this year Thomson Local began rolling out a scheme with Nectar which was agreed and signed way back in Sep 2006. The proposition sees advertisers signing up to a program where they can recieve 2 Nectar points per £1 on your advertising spend in the Thomson Local (http://www.thomsondirectories.com/nectar/).

Consumers are then also incentivised to call these 'Nectar' businesses with 50 points every time they call a Nectar affiliate advertiser.

A new set of ads shouting about the scheme have just rolled out, one of which i spotted yesterday in the Metro.

I think this is an interesting way of attracting consumers back to the method of calling from a directory, thus trying to grow the declining usage of the media channel. It is also good to see Thomson thinking of new ways to differentiate themselves from Yellow Pages by targeting local businesses with smaller budgets (as opposed to YP who's incentivised signpost scheme is purely aimed at National Companies with much larger budgets).