Eerie guerrilla activity for new Lotus launch

It was the grand unveiling of the new Lotus Evora at the British International Motor Show on Tuesday this week, and the start of an interesting guerrilla campaign which sees a creepy band of faceless people wondering around high profile places throughout England (see pic below).


The tagline underpinning the campaign is "True character in a faceless world", and is supported by the website www.FacelessPeople.com.

It was slightly unhinging seeing these characters when walking around the Motor Show, but is certainly impactful especially considering everything else going on around the show.