"All you can eat" Virgin competition

To follow on from the latest Virgin Mobile "All you can eat" online, TV and print
ads, Virgin has launched a competition coinciding with the campaign giving users the opportunity to get their ad on TV.

The competition gives users the chance to win the ultimate road trip adventure, $5000 cash, a Canon HD digital video camera, a phone, as well as the ad appearing on TV! There are also tons of runner-up prizes.

The competition has a nice fit with the other elements of the campaign, and the simple functionality of the flash site allows for an enjoyable experience. I also like the fact that the winning ad will appear on TV, and although this has been carried out by other brands before, never before have i seen it executed in such i way.

www.whathappensnext.com